Sex Toys Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2016 – 2025

Global Sex Toys Market is projected to be valued $XX Billion by 2024; with a CAGR of XX% from 2017 to 2025. A sex toy is a device or object that is mostly used to facilitate human sexual pleasure, such as a dildo or vibrator. Most of the sex toys are designed to resemble human genitals and can be vibrating or non-vibrating. There is huge change in attitude of people towards sex and sex toys as a result they are now discussing openly amongst their friends and aren't shy anymore. Acceptance by people and also limited availability locally in retail shop has resulted in huge sale in ecommerce industry.

The factors that drive the growth of global sex toys market are rising disposable income, rising consumer awareness for sexual pleasure, easy usage, and rapid growth of e-commerce. Besides, rising propensity to experiment with advanced adult toys such as vibrators & dildos have also supported the growth of the market. However, sex toys are considered as taboo, and are illegal in some countries which are limiting the market growth. Moreover, gaining popularity of vibrators for therapeutic purposes is likely to gain significant impetus in the coming future.

The global sex toys market is mainly segmented on the basis of product type, distribution channel, end-user, and geography. The classification by product type includes, erotic electro stimulation, penetrative toys (vibrators, dildos, glass sex toys, and anal toys), sex dolls, nipple toys, penile toys, and others product types. By distribution channel the market is bifurcated into sex stores, online, pharmacy/chemist stores, and other distribution channels. By end-user the market is categorized into male, female, and others end-users. By geography, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World (RoW).

Based on geography, global sex toys market is segmented into North America, Europe, Asia-Pacific, and Rest of the World (RoW).  North America is further bifurcated in U.S., Canada, and Mexico whereas Europe consists of UK, Russia, Germany, France, Italy, and Rest of Europe. Asia-Pacific is segmented into China, Japan, and Rest of Asia-Pacific while RoW is bifurcated into South America, and South Africa.

Major companies operating in the global Sex Toys market are Adam & Eve, Ansell Healthcare, BMS Factory, Doc Johnson, Bad Dragon, Fun Factory, Aneros, Crystal Delights, Luvu Brands Inc., and OhMiBod,, among others.


The key takeaways from the report

  • The detailed analysis of Global Sex Toys Market with respect to key segments such as  product type, distribution channel, end-user and geography has been included in the report
  • The report comprises the qualitative and quantitative analysis of the market with market estimation over 2016 – 2025 and CAGR between 2017 and 2025
  • Comprehensive analysis of market dynamics including Growth factors, restraining factors and opportunities will be provided in the report
  • An exhaustive regional and country wise analysis of Global Sex Toys Market has been covered in the report
  • Profile of the major key players operating in the Global Sex Toys Market will be provided, with detailed study on their key financials, product & services, new developments and business strategies.

Scope of the Global Sex Toys Market

Product Type Segments

  • Erotic Electro stimulation
  • Penetrative Toys (Vibrators, Dildos, Glass Sex Toys, and Anal Toys)
  • Sex Dolls
  • Nipple Toys
  • Penile Toys
  • Other Product Types

Distribution Channel Segments

  • Sex Stores
  • Online
  • Pharmacy/Chemist Stores
  • Other Distribution Channels

End-User Segments

  • Male
  • Female
  • Other End-Users

Geographical Segments

  • North America
    •  U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Russia
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • Rest of Asia-Pacific
  • RoW
    • South America
    • South Africa

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