Probiotic Cosmetic Market Global Scenario, Market Size, Outlook, Trend, and Forecast, 2019 – 2028

The global probiotic cosmetic market was valued at US$ 257.1 billion in 2020 and is expected to reach US$ 445.3 billion by 2028 at a CAGR of 6.9 % during the forecast period from 2021 – 2028. Probiotics are termed as living microorganisms which provide health benefits when consumed or applied to body by improving or restoring the gut flora. Probiotics can be found in fermented foods or yogurt, beauty products or dietary supplements. Commonly available bacteria groups in probiotics are Lactobacillus and Bifidobacterium.

Market Dynamics

Increasing cases of skin disorders such as eczema along with certain allergies are increasing in both the developed and developing nations due to numerous factors from genetics to changing diets, hygiene, habits and environmental factors. With the growing need for dietary supplement, probiotics have seen a high demand in the cosmetics segment. Probiotic cosmetic products are beneficial for all skin types and assist in reducing eczema, acne, rosacea and chronic inflammation. Sudden rise in awareness regarding probiotic as a beneficial element and concerning skin problems like acne, damaged skin, breakouts, eczema, rosacea flares, and psoriasis is the key factor pouring the market growth.

Concerns for hair care also demands for probiotic hair care products. Both young and old individuals are interested in buying such products, like hair dyes, hair growth oils and serums related to hair and scalp problems having pure organics which includes probiotics.

In addition, consumers are keen to pay a premium price for product elements which are obliging for skin nourishment due to rising consciousness skincare. Further, marketing strategies with the help of e- commerce platforms are also indulging the demand for probiotic cosmetic. Lactobacillus helps in treating acne along with increasing the future research for the use of probiotics in cosmetics product. However, there are few restraining factors such as increased cost of raw materials which leads to increased product price along with shifting of consumers to other brands.

North America has perceived an increasing percentage of population tending for healthy lifestyles with rising demand for low environment effect, rising demand for probiotic products like cosmetics is expected to contribute market growth during the forecasted period. In addition, consciousness for harmful effects of chemicals and artificial products are the factors enhancing the growth of the market.

Global probiotic cosmetic market is segmented by form, product type, use case, demographic, category, distribution channel and region. By form, it is categorised into living probiotic bacteria, cell lysates, fermentation products and tyndallization. Based on product type, it is bifurcated into hair care products, facial care products, body care products and hair care products. By use case, it is categorised into professional services or individual. Demographically, it is classified into male, female and pediatics. In addition, by category it is bifurcated into rinse- off and leave- on products. Distribution channel of probiotic cosmetics are segmented into departmental store, internet retailers, speciality stores, direct sales, pharma and drugs stores and others. Based on regional insights, it is listed into North America (US, Canada, Rest of North America), Asia Pacific (China, India, South Korea, Rest of Asia Pacific), Europe (UK, Russia, Germany, Rest of Europe), Rest of the World (Latin America and Middle East & Africa).

Key players involved in the global probiotic cosmetic market includes Esse Skincare, Glowbiotics, Inc., Unilever PLC, Tula Life, Inc., Aurelia Skincare Ltd., The Clorox Co, LaFlore Probiotic Skincare, Eminence Organic Skincare, Estee Lauder Companies, Inc. and L’Oreal S.A., among others.

Segmentation and Scope of the Global Probiotic Cosmetic Market

Global probiotic cosmetic market is segmented by form, product type, use case, demographic, category, distribution channel and region.

By Form

  • Fermentation products
  • Cell lysates
  • Tyndallization
  • Living probiotic bacteria

By Product Type

  • Facial Care products
    • Cleanser / makeup remover /Wash
    • Creams & Lotions
    • Scrubs / peels / masks
    • Serums
    • Others
  • Hair Care products
    • Shampoos & gels
    • Hair Sprays
    • Others
  • Make-up products
    • Mascara
    • Primers
  • Body Care products
    • Body Lotion
    • Hand care
    • Sun Care products
    • Baby Care
    • Others

By Category

  • Leave-on products
  • Rinse-off products


  • Male
  • Female
  • Pediatrics

Use Case

  • Individual
  • Professional Services

Distribution Channel

  • Direct Sales
  • Department Store
  • Internet Retailers
  • Specialty Stores
  • Drugs & Pharmaceutical Stores
  • Others


  • North America
    • US
    • Canada
    • Rest of North America
    • Europe
      • UK
      • Germany
      • Russia
      • Italy
      • Rest of Europe
      • Asia Pacific
        • Japan
        • China
        • South Korea
        • Rest of Asia Pacific
        • Rest of World
          • Middle East & Africa
            • Saudi Arabia
            • South Africa
            • Rest of Middle East & Africa
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America

Prominent players in the Global Probiotic Cosmetic Market includes:

  • Esse Skincare
  • Glowbiotics, Inc.
  • Unilever PLC
  • Tula Life, Inc.
  • Aurelia Skincare Ltd.
  • The Clorox Co
  • LaFlore Probiotic Skincare
  • Eminence Organic Skincare
  • Estee Lauder Companies, Inc.
  • L’Oreal S.A.
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