Postpartum Products Market Global Scenario, Market Size, Outlook, Trend, and Forecast, 2020 – 2030

The Global Postpartum Products Market is estimated to reach US$ 3.90 billion by 2030, registering a CAGR of 6.4 % from 2021 to 2030.

Postpartum recovery products are vast and include both first aid-type products such as numbing spray, medicated pads, and more, as well as clothing items such as belly bands and robes. The postpartum products help to deal with the physical changes of pregnant women post-pregnancy and other post-pregnancy complexities. As per the World Health Organisation, in the year 2017, approximately 810 women died every day from pregnancy and childbirth. In addition to this, the rising awareness among consumers regarding the use of safer and more effective post-partum solutions is anticipated to propel market growth over the forecast period.

MARKET DYNAMICS

Women upliftment across the world has contributed significantly to the growth of the Postpartum Products Market as rising in the pregnancy rate globally is expected to boost the demand for postpartum products. The growing burden of problems during pregnancy, especially in developing countries, is likely to upsurge the adoption of postpartum products in such countries. High awareness about skincare products, the introduction of advanced stretch mark products in the market, and subscription and bundling offer by retailers and manufacturers are the latest trends and opportunities that will enhance the pre-and post-pregnancy personal care products market growth in contemporary times. The presence of various e-commerce sites offering postpartum products also drives the sales of the products through this sales channel over the forecast period. Notable e-commerce including Amazon, Walmart, and other websites also offer significant discounts and prompt customer service on various postpartum products

SEGMENTATION OF POSTPARTUM PRODUCTS MARKET

The Global Postpartum Products Market by type, sales channel, and region. Based on type, it is classified into breastfeeding, perineal cooling pads, and others. The breastfeeding technique is further classified into breast pads, nipple care products, breast shells, breast milk preparation, and cleaning products, among others. BY sales channel, it bifurcates into Hospital Pharmacy (Inpatient), Retail Store, E-commerce, Wholesaler/Distributor and Direct Purchase.

REGIONAL INSIGHTS

The global postpartum products are segmented into North America, Europe APAC, and RoW. North America is further bifurcated into the U.S, Canada, and Mexico. Europe includes the U.K, Germany, Italy, France, Spain, and others. APAC is fragmented into China, India, Japan, Australia, South Korea, and the Rest of APAC. The market of the rest of the world is segmented into South and Central America, The Middle East, and Africa. North America is dominating the market growth, owing to awareness for pregnancy products and increasing spending on personal care products. North America is anticipated to grow tremendously, in contemporary times owing to factors, such as a rise in disposable incomes in Mexico and Canada, well-established distribution channels, and increasing awareness regarding pregnancy products. The Asia Pacific also holds a major share in the global postpartum products market in the recent past, owing to the rising amount of awareness campaigns that result in increased awareness levels among new mothers Furthermore, large regional population as well as an increasing number of women working professionals in the region are also expected to favor the growth in global postpartum products market in coming years.

KEY PLAYERS OF THE POSTPARTUM MARKET

Some of the most notable and leading players functioning within the global postpartum products market include Medela LLC, Ameda, Mayborn group Limited, Handi-Craft Company, Dr. Brown’s, Medline, Koninklijke Philips N. V., Newell Brands, NUBY, Edgewell Personal Care, and Artsana S. P. A., among others. Several players in the global postpartum products market are also adopting growth strategies such as launching marketing campaigns to promote awareness regarding the benefits of breastfeeding to encourage, support, and educate breastfeeding mothers.

SEGMENTATION OF POSTPARTUM PRODUCTS MARKET

BY TYPES

• Breastfeeding Accessories
  • Breast Pads
  • Nipple Care Products
  • Breast Shells
  • Breastmilk Preparation & Cleaning Products
  • Breastmilk Storage & Feeding
  • Other Accessories
• Perineal Cooling Pads
• Others

BY SALES CHANNEL

• Hospital Pharmacy (Inpatient)
• Retail Store
• E-commerce
• Wholesaler/Distributor
• Direct Purchase

BY REGION

• North America
  • U.S.
  • Canada
  • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
    • Asia Pacific
      • Japan
      • China
      • India
      • Australia
      • South Korea
      • Rest of APAC
      • Latin America
        • Brazil
        • Mexico
        • Argentina
        • Colombia
        • Rest of Latin America
      • Middle East and Africa (MEA)
        • South Africa
        • Saudi Arabia
        • UAE
        • Others

KEY PLAYERS OF POSTPARTUM PRODUCTS MARKET

• Koninklijke Philips N.V.
• Medela LLC
• Newell Brands
• Ameda
• NUBY
• Mayborn Group Limited
• Edgewell Personal Care
• Handi-craft Company (Dr. Brown’s)
• Artsana S.P.A
• Medline