The global outdoor LED display market size is expected to reach US$ 15.8 billion by 2028; growing at a CAGR of 15.5% from 2021 – 2028. Outdoor LEDs are enormous hoardings which are built to display any video, static pictures and advertisements. These are flat panels displays which contain light emitting diodes as a chief element of the video display. Outdoor LEDs are very eye catchy and draws a lot of attention because of extraordinary brightness, HD resolution, vigorous display of the content and crystal-clear illumination. Outdoor LEDs are displayed in a place with a certain height so that it’s difficult to reach, and a well-established wireless connection is necessary in this case. Outdoor LEDs are mostly established in popular cities and busy areas for example the Piccadilly Circus in London and Gran Via in Madrid. The outdoor LED display technology has a strong competition from the LCD and projector technology segments.
The increase in the demand of stadium screens, upsurge in the demand of digital advertisements, high demand for visualization technologies, high resolution screens are the key reasons which drive the global outdoor LED market. Outdoor LED displays are also used widely in weather forecasting displays and live news streaming. Increasing promotional events of certain brands, live concerts and sports events in multiple places has remarkably triggered the demand of the global outdoor LED market.
Cost-effectiveness, high costs of initial installations of LED, unstable demand and high installation charges are some of the factors that hinders the global outdoor LED market.
Several companies are adopting different programs such as new product launches, joint venture, collaboration & partnership to spread their foots in the outdoor LED display industry.
Increase in events such as concerts & sports, and outdoor LED advertisements designs are anticipated to provide high-scale productive opportunities for the global outdoor LED display market.
The global outdoor LED display market is bifurcated on the basis of Application, Technology, Display and region. Application segment is further sub-segmented into LED Billboards, Perimeter LED Boards, LED Mobile Panel, LED Traffic Lights, LED Video Walls and Other LED Matrix Boards. Technology segment is further segmented into Individual Mounted and Surface Mounted. By Display, the global outdoor LED market is segmented into Monochrome Displays, Tri-Color Displays and Full Color Displays.
Based on region, global outlook LED market is segmented into North America, Europe, Asia-Pacific and MEA. North America is further classified into U.S. and Canada. Europe is further segmented into Germany, Italy, U.K. and France. Asia-Pacific is segmented into China, Japan and India. MEA is segmented into South Africa, Egypt, Rest of Middle East and Africa. The Asia Pacific region, dominates the global outdoor LED market because of high number of placements of outdoor LEDs in the countries like China and India. AKCO is the biggest Chinese company and has victoriously produced and shipped 5000+ outdoor LED displays to 70+ countries and still growing.
The prominent players in the global outdoor LED market are-ACKO, Barco N.V., Leyard Opto-Electronic Company Ltd., Panasonic Corporation., Toshiba Corporation and Galaxia Electronics Co. Ltd., LG Electronics Inc., Daktronics Inc. and EKTA Ltd.
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