Complete Nutrition Market Global Scenario, Market Size, Outlook, Trend, and Forecast, 2019 – 2028

The global complete nutrition products market size was valued at $3.87 billion in 2020 and is projected to register a CAGR of 6.1% from 2021 to 2028.

Increasing health awareness, organic food alternatives, and natural and organic components in the diet are gaining popularity in contemporary times. The demand for intake of powders has also significantly increased due to the deficiency of proper nutrients such as vitamins, minerals, and calcium in regular diets among people across the world.

Complete Nutrition Market


The rising single households that have less time to cook or prepare meals and the growing working population in both developing and developed nations are factors projected to cast the market growth. With the addition of easy-to-cook food in the segment, it has further boosted the market for complete nutrition products market. Moreover, the development and rapid adoption of e-commerce services and platforms, owing to increased internet penetration across the world also supplemented the demand in the global complete nutrition products market.


The supplement and nutrients which support general health and wellbeing present in the complete nutrition products market include vitamin D, calcium, and vitamin K supporting bone health, iron for growth and vitamin C for a strong immunity system, vitamin B for normal brain function, and magnesium for reducing fatigue and tiredness. Segmenting the global complete nutrition based on products, it is bifurcated into powder, RTD shakes, and bars. Further, by distribution channels, it is segmented into supermarkets, hypermarkets, online shopping and others.


The global complete nutrition market is segmented into North America, Europe APAC, and Row. North America is further bifurcated into the U.S, Canada, and Mexico. Europe includes the U.K, Germany, Italy, France, Spain, and others. APAC is fragmented into China, India, Japan, Australia, South Korea, and the Rest of APAC. The market of the rest of the world is segmented into South and Central America, The Middle East, and Africa.North America is leading the complete nutrition products in 2020 accounting for almost half of the total revenue generated by the market. The prevalence of obesity, heart disease, and cancer among others are major reasons for the growth of the respective market. Improved lifestyle and increased health awareness are also some of the factors associated with the hike in revenue in the region. Region of Europe also ropes up a good market due to improved lifestyles and high per capita income whereas the Asia Pacific market for complete nutrition products is projected to experience high growth rates as there strong demand for complete nutrition products is the main driver of the market in the coming times as global players are investing in lucrative markets across Asia. This includes countries like China, Japan, Taiwan, India, Australia, and Taiwan, and South Korea. China is leading from the region of APAC when analyzed for CAGR.

Complete Nutrition Market


There are some established players in the market for complete nutrition products; however, small and medium-sized companies have also created a significant impact as the market has expanded in recent times. Some of the leading players of complete nutrition products market include Soylent, IdealShape, SlimFast, LadyBoss, RSP Nutrition, Numix, MuscleBlaze, Jimmy Joy, and YFood Labs GmbH among others.



  • Powder
  • RTD Shakes
  • Bars

By distribution channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online
  • Others

By Region

  • North America
  • U.S.A
  • Canada
  • Rest of North America
  • Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Rest of Europe
  • Asia -Pacific
  • China
  • Japan
  • India
  • South Korea
  • Brazil
  • Rest of Asia-Pacific
  • Rest of the World
  • South Africa
  • The Middle East
  • Others

Complete Nutrition Market


  • Soylent
  • IdealShape
  • SlimFast
  • LadyBoss
  • RSP Nutrition
  • Numix
  • MuscleBlaze
  • Jimmy Joy
  • YFood Labs GmbH
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