Brazil is one of the promising markets for wine globally. Although consumption is high in the U.S., Brazil is expected to see robust growth in the coming years. Increase in consumption of wine in Brazil coupled with price consciousness among consumers is expected to further raise the demand in the coming years. Discounted and affordable wine are expected to gain popularity among consumers in Brazil. The Brazil wine market is led by companies such as Chandon and Sangue De Boi. Further, among the different wine category, still wine is expected to hold the major share. In volume terms, sparkling wine category is expected to lead the wine market In terms of growth rate. Red wine is expected to gain maximum share growth within the Still Wine category. Private labels hold popularity. In a nutshell, localism and value tend to drive the Brazilian wine market. Brazil is one of the most promising emerging markets in the wine industry worldwide. The largest economy in Latin America had an estimated total population of over 210 million inhabitants in 2019. Out of this population, 150 million were over the age of 20, therefore, legally allowed to drink alcoholic beverages.
Brazil is considered to be one of the most promising emerging markets in the wine industry globally. The largest economy in Latin America had an estimated total population of over 210 million inhabitants in 2019. It has been estimated that wine production in Brazil surpassed the three million hectoliters mark in 2017 and 2018, after having declined to the lowest output during the past decade in 2016. When we talk particularly about the year, only 1.3 million hectoliters of wine were produced in the country. Per capita consumption amounted to almost 1.9 liters per person in 2017, and the quantity is expected to increase in the next couple of years.
However, Brazilians’ average consumption of wine still lags behind that of ‘old world’ wine countries as well as other emerging wine markets in South America. Amon the type of wines, the most popular among Brazilian consumers were the red varietals, specifically, Malbec and Cabernet Sauvignon. Based on a recent survey, 55 percent of respondents in Brazil stated they had drunk red wine in the previous six months. As per Brazilian consumers, Chardonnay and Sauvignon Blanc were the most popular and preferred white wine varietals. Fortified wines, which are very popular and used to prepare mulled wine during the traditional June festivities (‘Festas Juninas’), are also among the most consumed wines by Brazilians.
Globally, the most highly praised Brazilian wines, usually considered the country’s ‘signature’ wines, are sweet wines commonly used to accompany desserts. These can be either still or (semi-) sparkling wines, one of the most prominent varietals being Moscato, also known as Muscat in English speaking countries.
The Brazilian wine market is covered extensively under the scope of the report. Both revenue and volume from 2016 to 2025 along with the graphical representation as well as a detailed analysis of the market. The Brazil wine market is covered from 2016 to 2025 across the different segments mentioned below:
Scope of Brazil Wine Market, 2016 to 2025 (Sales Revenue & Volume)
Key Market Players: