Men's Personal Care Market Global Scenario, Market Size, Outlook, Trend, and Forecast, 2020 – 2030

The Global Men's Personal Care Market was valued at US$ 135.2 billion in 2021 and is predictable to reach US$ 282.93 billion by 2030 which is projected to attain a CAGR of 8.6 % during the forecast period from 2021- 2030.

Men’s personal care products consist of numerous items for personal hygiene and enhancing the aesthetic appeal. Deodorants, mouthwashes, perfumes, facial & hair products among others are used by male consumers for a better personality.

Market Dynamics

Perception of men’s beauty and hygiene is becoming popular across all age groups owing to the rise in online shopping, increase in disposable income, and development of retail & e-commerce sectors. In addition, growing concerns among men for their body image, self-grooming, health, and hygiene are also the major reasons for the global men’s personal care market growth. Awareness for personal hygiene & grooming, advertisement by the key players, and developing fashion are the favorable reasons for the market growth during the forecast period.

Innovative men’s personal care products performing several functions have been escalating the demand such as moisturizing with sun protection and shaving creams which also have a moisturizing effect. In addition, demand for pre-shave & after-shave products, and charcoal-based face wash are in high demand across the globe as they are the most basic needs of male consumers.

However, numerous men’s personal care products that are applied on the face or skin contain chemicals that may lead to skin allergies or infection, and skin lighting lotions contain mercury & lead which can harm the nervous system. Such factors restrain the growth of the men’s personal care market during the forecast period. The wide availability of products and faster access to the products by the e-commerce site is expected to drive the global market in the upcoming years.

The Global Men’s Personal Care Market is segmented by product, distribution channel, and region. Based on product, it is categorized into shaving, personal cleanliness, hair care, oral care, skincare, and other personal care products. By distribution channel, it is categorized into e-commerce, hypermarkets & supermarkets, pharmacy & drug stores, and others. Based on regional insights, the global men’s personal care market is categorized into North America (US, Canada, Mexico, Rest of America), Asia Pacific (India, China, Rest of Asia Pacific), Europe (UK, Germany, Russia, Rest of Europe) and Rest of the world (Latin America and Middle East & Africa).

North America is dominating the global men’s personal care market owing to growing awareness for men’s personal care products such as moisturizers, face washes among others, and a rise in disposable incomes among the consumers.

Asia Pacific region is also anticipated to deliver significant growth owing to a growing number of working men across the fashion industry or corporate sectors in emerging nations such as India, China, South Korea.

Prominent players inducing the Global Men’s Personal Care Market are Procter & Gamble Corporation, The Estee Lauder Companies Inc., Avon Products Inc., Colgate-Palmolive Company, Shiseido Company Ltd., Conaire Corporation, Godrej Industries Ltd., Amway Corporation, Coty Inc., Johnson & Johnson, L’Oréal S.A., Unilever, Kao Corporation, Beiersdorf AG, Combe Inc., Revlon Inc., Mary Kay Inc., Reckitt Benckiser, and Edgewell Personal Care Company among others.

Segmentation and Scope of the Global Men’s Personal Care Market

Global Men’s Personal Care Market is segmented by product, distribution channel, and region.

By Product

  • Shaving
    • Shaving Creams
    • Pre-Shave Lotions
    • After-Shave Lotions
    • Shaving Soap
  • Personal Cleanliness
    • Soaps
    • Body Powders
    • Fragrances
  • Hair Care
    • Hair Gel
    • Hair Sprays & Hair Cream
    • Shampoos & Rinses
    • Hair Conditioners
    • Hair Dyes & Hair Colors
  • Oral Care
    • Mouthwashes & Breath Fresheners
    • Dental Care Tools
  • Skincare
    • Body and Hand Cream or Lotions
    • Moisturizers
    • Face and Neck Creams or Lotions
    • Cleansers
  • Other Personal Care Products
    • Eye Makeup
    • Nail Care
    • Facial Makeup
    • Bathing Essentials

By Distribution Channel

  • E-Commerce
  • Hypermarkets & Supermarkets
  • Pharmacy & Drug Stores
  • Others

By Region

North America

  • US
  • Canada
  • Mexico


  • UK
  • Germany
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Asia Pacific

  • India
  • China
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific

Rest of World

Middle East & Africa

  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Latin America

  • Argentina
  • Brazil
  • Rest of Latin America

Prominent players in the Global Men’s Personal Care Market among other includes

  • Procter & Gamble Corporation
  • The Estee Lauder Companies Inc.
  • Avon Products Inc.
  • Colgate-Palmolive Company
  • Shiseido Company Ltd.
  • Conaire Corporation
  • Godrej Industries Ltd.
  • Amway Corporation
  • Coty Inc.
  • Johnson & Johnson
  • L’Oréal S.A.
  • Unilever
  • Kao Corporation
  • Beiersdorf AG
  • Combe Inc.
  • Revlon Inc.
  • Mary Kay Inc.
  • Reckitt Benckiser
  • Edgewell Personal Care Company
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