India Anime Market (T.V., Movie, Video, Internet Distribution, Merchandising, Music, Pachinko and Live Entertainment, Action & Adventure, Sci-Fi & Fantasy, Romance & Drama, Sports and Others, Netflix, Amazon Prime Video, Disney+ Hotstar, Crunchyroll) - Market Size, Share, Competitive Landscape, Dynamics, Trends, Challenges, and Growth Opportunities, 2022 - 2030

India's animation and VFX industry market revenue was valued at around 133 Billion Indian Rupees in 2023. VFX industry accounted for about 50 Billion Indian Rupees among the total. India anime market also called as India animation market emerges as the second largest in the world after the US and 60% of the global growth is expected in the coming few years.

Animation and VFX Industry Market

The growth of the anime market in India indicated a promising trend for the future, with the potential for increased licensing and distribution of anime content in the country. On average, about 73% of the Indian population watched anime in 2020. Almost 118 million users are watching anime content across linear and digital platforms with 53 million estimated to be watching on official sources; whereas 20 million paying for such programming. The demand is expected to come from not only metros but also from tier-two and three towns in the country. Japanese animation is increasingly finding favor with Indian audiences and TV shows such as Doraemon, Shin-Chan and Naruto continue to be favorites. Japanese anime is appealing to not only young children and teenagers but also to adults. Further, Hindi-dubs hold huge potential in the coming years.

Market Dynamics and Trends

The major driving factors boosting the growth of the anime market in India are the shifting of viewers from theatres to OTT platforms, rising popularity of Japanese content, increasing demand for Hindi dubbed content, government support, a large pool of skilled workforce, the rise in digital platforms, and collaboration with international studios. There was a rising demand for animated content in India, both domestically and internationally. Indian animation studios were producing content for various global clients, including popular television shows, feature films, and animated commercials. Further, India had a large pool of skilled animators and creative talent, making it a competitive destination for animation outsourcing and co-production projects. In addition, the growth of digital platforms and streaming services in India provided a new distribution channel for animated content, reaching a wider audience and creating more opportunities for content creators.

Market Segmentation

India anime market is segmented by type and genre. Across the segmentation by type, the report covers the sub-segments namely T.V., Movie, Video, Internet Distribution, Merchandising, Music, Pachinko and Live Entertainment. The study also covers the market segment by genre and the sub-segments covered under the scope of this sub-segment are Action & Adventure, Sci-Fi & Fantasy, Romance & Drama, Sports, and Others.

Key Market Players – Competitive Landscape

Animation market in India is led by some of the key players namely Netflix, Amazon Prime Video, Disney+ Hotstar, PVR Cinemas, Crunchyroll, Animax India, and Indian Animation Studios among others. Currently, the India anime market is dominated by three key players - Netflix, Amazon Prime Video, and Disney+ Hotstar. Sony Corporation-owned direct-to-consumer service Crunchyroll, the world's largest anime content platform, is planning to make significant investments in India as part of its global expansion plans. Crunchyroll, LLC is an independent joint venture between Sony Pictures Entertainment in the US and Aniplex in Japan, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corp. Dragon Ball Franchise have been one of the most popular anime series among 90's kids in India which can be watched on Funimation, Crunchyroll, and Hulu.

Key Takeaways of the Report

  • Market Size and Revenue of India Anime Market from 2021 - 2030
  • Japanese content contribution % in the India Anime Market
  • Growth of Hindi-dubbed content in the coming years, 2023 - 2030
  • India market share globally in the Anime Market from 2023 to 2030
  • Investment from foreign companies likely to increase in this opportunistic market
  • Potential in India animation, visual effects, gaming, and comics (AVGC) industry
  • OTT Platforms % share and its growing popularity with the skyrocketing increase in viewership
  • Key players such as Crunchyroll role in India Anime Market
  • Integration and Collaboration of Companies
  • Consumers’ trends and preferences
  • Growth Potential and Opportunities

Market Segmentation of the India Anime Market, 2022-2030

By Type

  • T.V.
  • Movie
  • Video
  • Internet Distribution
  • Merchandising
  • Music
  • Pachinko
  • Live Entertainment

By Genre

  • Action & Adventure
  • Sci-Fi & Fantasy
  • Romance & Drama
  • Sports
  • Others

Key Market Players

Netflix, Amazon Prime Video, Disney+ Hotstar, Crunchyroll, PVR Cinemas, Animax India, Indian Animation Studios, Others.

Years Considered for this Report

  • Historical Years: 2022 – 2023
  • Base Year: 2023
  • Forecast Years: 2023 – 2030
  • Data Available: 2016 - 2030

**Note: Any customization available on demand.


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