Global Personal Lubricants Market Global Scenario, Market Size, Outlook, Trend, and Forecast, 2020 – 2030

The Global Personal Lubricants Market was valued at US$ 1,421.6 million in 2021 and is predictable to reach US$ 3,483.8 million by 2030 which is projected to attain a CAGR of 10.5 % during the forecast period from 2021- 2030.

Personal lubricant or lube is referred as a type of liquid or gel which helps in reducing unwanted friction during sex acts more pleasurable. Natural-based lubricants such as coconut, avocado, and olive oils are better during genital massages and other types of sexual play.

Personal Lubricants Market

Market Dynamics

The increasing demand for personal lubricants can be attributed to erectile dysfunction and reducing vaginal dryness and helpful which enhances the sexual experience during intercourse. Further, the growing usage of such products both by men and women to enhance their sexual experience and rising awareness for enhancing sexual health are also the major reasons to boost the lubricant market growth during the forecast period. Lubricants are effective in pain-relieving during intercourse and are also available in gel or liquid form.

The presence of a wide range of personal lubricants in numerous flavors and fragrances and their reduced side effects is increasing the adoption among the younger generation. In addition, the introduction of organic lubricant products along with the rising prevalence of sex education breaks the social stigma about the misconception that using lubes is a sign of sexual weakness during sexual intercourse which is anticipated to boost the global personal lubricants market during the forecast period. Moreover, rising awareness through social media campaigns via forums and blogs has created a positive influence on the sales volumes of personal lubricants which augments the market growth.

The Global Personal Lubricants Market is segmented by product type, distribution channel, and region. Based on product type, it is categorized into oil-based, water-based, and silicone-based. By distribution channel, it bifurcates into e-commerce, drug stores, and others. Based on regional insights, the global personal lubricants market is categorized into North America (US, Canada, Mexico, Rest of America), Asia Pacific (India, China, Rest of Asia Pacific), Europe (UK, Germany, Russia, Rest of Europe) and Rest of the world (Latin America and Middle East & Africa).

North America holds the highest market share owing to the rising prevalence vaginal dryness and erectile dysfunction from the changing lifestyles and growing stress/anxiety in the region. In addition, the rising geriatric population who desires sexual intimacy demands for such products is projected to fuel the market growth in the region.

Asia Pacific region is expected for the fastest growth owing to the availability of a wide range of new products in the regions such as South Korea, China, India, & Japan. Moreover, lubricants reduce pain during sexual intercourse and also prevents condom tear which leads to several sexually transmitted diseases. Such reasons are anticipated in increasing the sales volume for the personal lubricants thus boosting the market growth in the region.

Prominent players inducing the Global Personal Lubricants Market are pjur group Luxembourg S.A., Ansell, Cupid Ltd., Biofilm IP LLC, B. Cumming Company, Church & Dwight Co. Inc., Bodywise Ltd., Good Clean Love Inc., Reckitt Benckiser Group, MD Science Lab Inc., Mayor Pharmaceutical Laboratories Inc., Trigg Laboratories Inc., HLL Lifecare Limited, Sliquid LLC, and The YES YES Company Ltd. among others.

Personal Lubricants Market

Segmentation and Scope of the Global Personal Lubricants Market

Global Personal Lubricants Market is segmented by product type, distribution channel, and region.

By Product Type

  • Oil-Based
  • Water-Based
  • Silicone-Based

By Distribution Channel

  • e-Commerce
  • Drug Stores
  • Others

By Region

North America

  • US
  • Canada
  • Mexico
  • Rest of North America


  • UK
  • Germany
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Asia Pacific

  • India
  • China
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific

Rest of World

Middle East & Africa

  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Latin America

  • Argentina
  • Brazil
  • Rest of Latin America

Personal Lubricants Market

Prominent players in the Global Personal Lubricants Market among other includes

  • pjur group Luxembourg S.A.
  • Ansell
  • Cupid Ltd.
  • Biofilm IP LLC
  • B. Cumming Company
  • Church & Dwight Co. Inc.
  • Bodywise Ltd.
  • Good Clean Love Inc.
  • Reckitt Benckiser Group
  • MD Science Lab Inc.
  • Mayor Pharmaceutical Laboratories Inc.
  • Trigg Laboratories Inc.
  • HLL Lifecare Limited
  • Sliquid LLC
  • The YES YES Company Ltd.
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