The Global Oat Milk Market was valued at US$ 2.21 billion in 2021 and is predictable to reach US$ 8.16 billion by 2030; growing at a CAGR of 15.6 % during the forecast period from 2021- 2030.
Oat milk is referred as a plant-based lactose-free drink derived from whole wheat grains by the plant material with water having a creamy texture and oatmeal-like flavor available in multiple flavors such as vanilla, chocolate, sweetened, or unsweetened. Oat milk is rich in potassium, calcium, iron, and vitamin D and also delivers a sufficient number of proteins.
The demand for oat milk is attributed to increasing awareness, increasing dairy milk allergy, and the rising popularity of the vegan diet among the consumer which is likely to augment the product demand during the forecast period. Increasing consciousness owing to health factors has resulted in low-fat milk owing to health, ethical, and environmental factors which are projected to contribute to the market growth of oat milk. Further, consumption of calcium in preferred amount helps in the reduction of the occurrence of osteoporosis and also aids in nerve & muscle functioning. In addition, shifting towards plant-based beverages owing to change in taste, allergy from the milk, and lactose intolerance by the consumers has switched for the consumption of dairy alternatives. Such factors are expected to propel the increase the demand thus augmenting the global oat milk market during the forecast period.
However, several countries don’t accept plant-based milk and its cost is higher compared to dairy milk. In addition, lack of product penetration in the market and lack of awareness among the consumers for plant-based milk are the factors restraining the sales of oat milk across the globe thus declining the revenue growth.
The Global Oat Milk Market is segmented by flavor, source, packaging form, distribution channel, and region. Based on flavor, it is categorized into plain and flavored. By source, it bifurcates into conventional and organic. The packaging forms segments into bottles and cartoons. By distribution channel, oat milk market is bifurcated into online retail, supermarket & hypermarket, grocery stores, and others. Based on regional insights, the global oat milk market is categorized into North America (US, Canada, Mexico, Rest of America), Asia Pacific (India, China, Rest of Asia Pacific), Europe (UK, Germany, Russia, Rest of Europe) and Rest of the world (Latin America and Middle East & Africa).
North America holds the highest market share and is further projected to grow during the forecast period owing to risinig awareness among the consumers about the health benefits from oat milk, and newer product launches. Asia Pacific region is expected to emerge as the fastest-growing market owing to the acceptance of plant-based milk, increasing product demand, health benefits from oat milk, and improved standard of living & spending ability of the consumers.
Prominent players inducing the Global Oat Milk Market are THE BRIDGE S.R.L, Otis Oat M!lk, Nestle SA, Pureharvest, The Hain Celestial Group Inc., Califia Farms LLC, Elmhurst Milked Direct LLC, Mooala Brands LLC, Vitasoy International Holdings Limited, PACIFIC FOODS OF OREGON LLC, Oatly AB, Minor Figures, Danone SA, Panos Brands LLC, Sanitarium, Chobani LLC, Earth's Own Food Company Inc, Happy Planet Foods, SunOpta Inc, and Arla Foods amba among others.
Segmentation and Scope of the Global Oat Milk Market
Global Oat Milk Market is segmented by flavor, source, packaging form, distribution channel, and region.
By Packaging Form
By Distribution Channel
Rest of World
Middle East & Africa
Prominent players in the Global Oat Milk Market among other includes