Automotive HUD Market – Global Industry Analysis, Size, Share, Trend and Forecast, 2019 to 2027

Global head-up-display (HUD) market is expected to reach US$ 19.3 billion by 2027 and the market was valued at US$ 6.03 billion in 2019; growing at a CAGR of 25% from 2020 to 2027. The compound annual growth (CAGR) would be bit lower in from 2021 to 2017 as the market has dipped to an extent in 2020 due to COVID -19 pandemic. The primary benefits of heads-up-display is to avoid users from being distracted from the infotainment dashboard. Several functionalities associated with the heads-up-display such as posted road signs, turn-by-turn navigation, current speed, and blind spot in the driver’s pilot’s view is primarily boosting the growth of the market. Earlier, this technology was implemented in military aircraft; however, it has gained popularity in the premium automotive segments and is expected to follow the increased trend in the coming years.

Growth Factors

The primary factors driving the growth of the automotive hud market are its benefits to lower the chances of accidents taking place due to distraction of eye sight of the drivers, comfort in checking the infotainment system, and enhanced safety. Moreover, the market would witness increased demand due to development in augmented reality technology. Furthermore, aerospace & defense is the pioneering sector for heads-up-display in the present scenario where the application is very high. These factors are expected to boost the growth of heads-up-display (HUD) market during the forecast period, i.e., from 2020 to 2027.

Market Segments Covered in the Report

The global automotive heads -up-display (HUD) market is segmented into by type, technology, sales channel, end user, and geography. By type segment is further bi-furcated into windshield-based and combiner-based. Technology segment includes conventional and AR-based. Across end user, aerospace and automotive are the major segments. By sales channel, the market is segmented into OEMs and Aftermarket. Geographically, the major regions covered are North America, Europe, Asia Pacific and Rest of the World (RoW). Across North America, the countries covered are the U.S., Mexico and Canada. Europe covers UK, Italy, France, Germany, Spain, Russia and Rest of Europe. The countries covered across Asia Pacific are India, China, Japan, South Korea, Australia, Taiwan and Rest of APAC. Central and South America, Middle East and Africa are covered under Rest of the World (RoW). Across the different geographies, Europe is the leading player in the heads-up-display (HUD) market. Development of connected cars, increase in the number of vehicles on road and new development across augmented reality technologies are boosting the growth of the market across different above-mentioned regions. Asia Pacific would be the huge potential market for HUDs as the demand for luxury cars is increasing across the region and is expected to gain substantial market size by the end of the forecast period.

Key Players in the Market

Some of the leading players in the global automotive HUD market are Elbit Systems Ltd., Nippon Seiki Co., Ltd., BAE Systems, STMicroelectronics, Texas Instruments Incorporated, Continental AG, Denso Corporation, Panasonic Corporation, Rockwell Collins, and Visteon Corporation among others. These companies are profiled under the Company Profile section in the report. Also, the market share analysis of the top key players has also been mentioned under the scope of the study.

Scope of the Heads-Up-Display (HUD) Market

Market Segments by Type (Revenue, USD Billion, 2019 - 2027)

  • o   Windshield-based
  • o   Combiner-based

Market Segments by Technology (Revenue, USD Billion, 2019 - 2027)

  • o   Conventional
  • o   AR-based

Market Segments by Sales-Channel (Revenue, USD Billion, 2019 - 2027)

  • o   OEMs
  • o   Aftermarket

Market Segments by End Use (Revenue, USD Billion, 2019 - 2027)

  • o   Aerospace
  • o   Automotive

Market Segments by Region (Revenue, USD Billion, 2019 - 2027)

  • North America
    • o    The U.S.
    • o    Mexico
    • o    Canada
    • Europe
      • o    The U.K.
      • o    Germany
      • o    France
      • o    Italy
      • o    Spain
      • o    Belgium
      • o    Switzerland
      • o    Netherlands
      • o    Rest of Europe
      • Asia Pacific
        • o    China
        • o    Japan
        • o    India
        • o    South Korea
        • o    Taiwan
        • o    Singapore
        • o    Australia
        • o    Rest of Asia Pacific
        • Rest of the World (RoW)
          • o    Central & South America
          • o    Middle East
          • o   Africa
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