The rising popularity of the vegan diet among consumers is driving the global oat milk market across the globe. It is a lactose-free drink that is derived from whole wheat grains having a creamy texture and oatmeal-like flavor. It is rich in numbers proteins, calcium, vitamin D, iron, and potassium and is available in several flavors on the market such as sweetened, vanilla, chocolate, or unsweetened.
Rising awareness and increasing popularity of the vegan diet among consumers are augmenting the market growth for oat milk. In addition, health consciousness has resulted in the demand for low-fat milk owing to ethical, health, and environmental factors. Calcium consumption is the preferred amount that aids in reducing the occurrence of osteoporosis and also in nerve & muscle functioning.
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Further, a shift toward plant-based beverages by the consumers has switched to the consumption of dairy alternatives owing to allergy to milk, lactose intolerance, and change in taste. Such factors are propelling the demand for oil milk in the upcoming years.
However, higher costs as compared to dairy milk and many countries that don’t accept plant-based milk are restraining the global oat milk market. Also, lack of awareness and product penetration in the market hinders the sales of oat milk thereby declining the revenue.
North America grasps the highest market share and is anticipated to further rise in the upcoming years owing to awareness among the consumers about the health benefits of oat milk and newer product launches.
Asia Pacific region is likely to emerge as the wildest growing market owing to rising product demand, health benefits involved from oat milk, wide acceptance of plant-based milk, and rising disposable incomes of the consumers.
Prominent players inducing the Global Oat Milk Market are THE BRIDGE S.R.L, Otis Oat M! lk, Nestle SA, Pureharvest, The Hain Celestial Group Inc., Califia Farms LLC, Elmhurst Milked Direct LLC, Mooala Brands LLC, Vitasoy International Holdings Limited, PACIFIC FOODS OF OREGON LLC, Oatly AB, Minor Figures, Danone SA, Panos Brands LLC, Sanitarium, Chobani LLC, Earth's Own Food Company Inc, Happy Planet Foods, SunOpta Inc, and Arla Foods amba among others.
Global Oat Milk Market Segmentation:
By Packaging Form
By Distribution Channel
- Online Retail
- Supermarket & Hypermarket
- Grocery Stores
- North America
- The Asia Pacific
- Latin America
- Middle East & Africa
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