Yoga clothing is high-denier hosiery designed for comfortable exercise and yoga. It was first sold by the company Lululemon in 1998, which especially makes yoga clothing. The increasing popularity of yoga is the major driving factor for the market. Yoga clothing is made from a mixture of lycra & nylon, providing better comfort, compression, and durability, and preventing moisture & odor. Increasing health awareness is propelling people to maintain fitness and practice yoga. Fitness exercises such as Zumba have gained popularity in the past few years owing to harsh work schedules and increasing health disorders are fueling the yoga clothing market. The availability of yoga clothing in numerous styles and sizes for yoga enthusiasts and the rise in social media activities for promoting physical activities is expected to drive the demand for yoga clothing during the forecast period.
Upsurge in the availability of fitness & yoga centers and various initiatives taken by the government towards fitness, and the introduction of yoga in schools & colleges are augmenting the yoga clothing market vigorously. Additionally, the availability of yoga clothing in supermarkets/hypermarkets and local company outlets is proving beneficial to the consumers, and online e-commerce sites such as Amazon, and Flipkart, among others, are providing lucrative offers to the customers as well.
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The Global Yoga Clothing Market is fragmented into Type, Application, Distribution Channel, and Region.
The Global Yoga Clothing Market outlook – APAC dominates the market among all the geographies.
Based on geography, the global yoga clothing market is bifurcated into North America, Europe, Asia Pacific, and the Rest of the World. Asia Pacific region is leading the market owing to factors such as a hike in health awareness and increasing health issues among the working population in the economies like Japan, China, and India among others.
Prominent players of the global yoga clothing market:
Lululemon Athletica, Alo Yoga, Nike Inc., Hosa Yoga, Inner Waves, Mika Yoga Wear, Green Apple Active, Be present Inc., Athleta, Adidas, Lily Lotus, and Shining Shakti, among others.
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